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Simon’s CEO Visited China and Expressed the Intent to Benchmark it Against Simon China in Accelerating Global Integration

Esteban, CEO of Simon, and his entourage Marc, head of Simon EMEA and Joao, head of Simon LATAM, visited China and met with Mr. Zhu Jianguo, president of Simon Asia Pacific and chairman of Simon China in Shanghai on September 20. They had an in-depth exchange of views on the global integration of Simon’s business regions and the recent achievements of Simon APAC and Chin, and also visited FLUVIA Simon Experience Hall. 


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As the first stop of Simon’s global exchange activities among business regions, Simon APAC and China have played an increasingly important role in Simon’s global strategy and accumulated a lot of successful practices. Mr. Esteban and his entourage visited FLUVIA Simon Experience Hall at House & Garden, Shanghai, and took a closer look at the achievements of Simon China in intelligent solutions and lighting control. They spoke highly of the store strategy and image of Simon China and discussed with distributors about the smart home trends, channel strategies, store operations, etc.


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The Simon Group attaches great importance to the development of the Chinese market. This is the second visit Mr. Esteban paid to Simon China following another visit with members of the Board of Directors of the Simon Group in June. Mr. Esteban brought with him more support and also higher expectations from the Group. The Simon Group will shift the focus of its global indoor lighting business to China, including product design, R & D, and manufacturing. Meanwhile, the Group will further promote the sales model of Simon China for intelligent solutions and luminaires worldwide, benchmark them against Simon China, and accelerate the global integration of Simon’s businesses.

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